1 min read
A good FAQ section answers the questions that stop people from buying, and it can earn extra space in Google's search results. Both goals reward the same thing: short, specific answers to real questions.
Start with real questions
Look through support emails, live chat logs and the "People also ask" box for your keywords. The wording your customers use is the wording that people search for.
Keep answers short
Aim for two to four sentences. Lead with the direct answer, then add one detail that builds confidence. If an answer needs more than a paragraph, it probably deserves its own article.
Here is a live example, added with a single shortcode:
Let the schema take care of itself
Every accordion made with Crushjs FAQ Accordion outputs FAQPage structured data automatically, so there is no JSON-LD to write or keep in sync. Check any page with Google's Rich Results Test to see it.